As Realtors at Residential Realty Group we have learned many things over the years when it comes to working with clients. The most important thing we have learned is that every selling experience is unique. We have learned to listen to what is important to our clients, to understand their goals and potential concerns, and to work with them to ensure those goals are met and concerns are eliminated. We believe communicating effectively is the key to a successful outcome.

We start by breaking down the selling process into manageable steps. We outline a plan based on your goals, and provide a series of checklists so you always know where we are in the process and what comes next. We focus on the things we can control, and work with the pieces that are already in place.


Selling a house involves a series of variables. The equation below is an illustration of those variables and how each added together equals the end result. Not all variables are created equal, and some we will have more control over than others. We cannot change where your house is located, and we cannot change the condition of the real estate market. If those are in our favor all the better. If not we are aware of both variables, and will make them work within our equation. The variables we can influence are Condition of property, Competitive positioning, and Market exposure. These are the variables we will focus on.




Condition of Property: Your home has just one chance to make a great impression with each potential buyer. And it can! The whole idea is to present a clean, spacious clutter-free-home, the kind of place you’d like to buy.

Competitive Position: Here are a few things to keep in mind about pricing and terms:

  • Realistic pricing will achieve maximum price in a reasonable time.
  • Your cost or profit desire is irrelevant; the market determines the price.
  • The cost of improvements are almost always more than the added value.
  • Houses that remain on the market for a long time do not get shown.
  • A house that is priced right from the beginning achieves the highest proceeds.

Market Exposure:
The way your home is marketed will have a deep impact on its final sale price. The goal when marketing your home is to gain as much exposure in the market as possible. Increased exposure in the housing market will put your home in front of the greatest number of potential buyers. We will create a marketing campaign right for you and your property.